eckersley's art & craft

retail : eckersleys, newcastle, nsw 2011

overall design concept, visual merchandising, retail styling, brand experience

Eckersley’s, one of Australia’s largest art and craft suppliers employed inochi to ensure the well-known and well-established brand was translated into the Eckersley’s Newcastle site. The spatial planning within the store environment was carefully considered, in order to fit the maximum number of display modules to increase turnover. inochi worked with Eckersley’s to develop an effective signage and graphic aesthetic that is to be transposed throughout all future Eckersley’s stores. 


  • front of store signage
  • street view + signage
  • side window logo
  • inside store + colour palette back wall
  • inside store layout + shelving units
  • paper wall displays
  • range of pastels + ply display unit
  • back wall