Inochi

keystone hospitality : paddington, sydney 2005

overall design concept, brand identity, interior design and fit out, signage

The client longed to bring back the old feeling of The Fringe Bar, a comfortable laid back bar with an edge. To achieve this, inochi created a new overall brand, deriving a new logo from the original signage of the Unicorn Hotel. To complement the Bohemian feel of the interiors we employed clever use of materials complemented by an eclectic mix of finishes, textures and ambient lighting. The goal was to achieve a strong concept for each distinct space while still maintaining an overall relationship between the areas.