sonoma baking co.

sonoma paddington café : paddington, sydney 2009

overall design concept, interior design and fit out, signage

Sonoma Baking Company turned to inochi who created a relaxed, cosy atmosphere of their brand new Sonoma Paddington Café, the first of Sonoma's new concept café's. Working closely with the client, inochi drew inspiration from Sonoma's purist sensibilities – it's all about the bread – creates a setting where the product is truly the hero. Spot-lit bread racks, custom designed fittings, timber and marble enhance the café's fresh, rustic, classic feel. inochi sought to bring Sonoma's striking black and white logo to life using bold black and white paintwork. A new awning adorning the1930s shopfront bears an illuminated logo, this glowing "Sonoma Moon" for drivers passing through Paddington's busy Five Ways – destined to be a neighbourhood landmark.

  • bold street front signage + back lit 'sonoma moon'
  • striking street frontage with custom shelving standing proud of the black + white backdrop
  • well thought space planning provides direct customer circulation from order process to seating
  •  five meter span  wrought iron shelf sits against the warm black wall allowing Sonoma bread to be the focus
  • thought out work flows ensure staff work efficiently + caters to a busy crowd
  • reversed logo in frosted film allows natural light + creates privacy for shop window seating
  • spot-lit custom designed bread racks allow product to be the hero
  • bespoke solid timber tables + stools