mediacom : north sydney 2010
overall design concept, interior design and fit out, signage
Mediacom is one of the world's leading media agencies. inochi first undertook a strategic briefing process with the client identifying functional and operational issues and gain a detailed understanding of the Mediacom brand and culture, the market positioning and client base. Based on this, design concepts were produced that reflected and reinforced Mediacom's brand personality. Mediacom's role within the Sydney advertising market and its strong relationship with creativity was expressed through the notion of function and folly - surprises and statements combined with a highly functional work environment.