Inochi

inochi DESIGNLIFE

inochi is an independent creative design and interior architectural studio. We offer unique,
holistic design solutions from concept through to implementation.

Taking its name from the Japanese word meaning life + destiny, our philosophy of DESIGNLIFE
is not only about creating long term relationships with our clients but also about breathing new life
into your environment and brand through design. We design life.

At inochi we understand the importance of brand. A brand is the identity connected with a product
company, service or person - an important component of any culture, environment + economy.

Commercial, retail + hospitality environments must reflect a company's ideals and philosophy,
ensuring internal productivity + consistency with the company's delivery. In the same way, dwellings
reflect our personalities and the way we view ourselves. They are an extension of us and it's
important that design represents this. Armed with our unique range of experience and skills, inochi
creates highly effective brand communications and interiors, offering the whole brand experience.

inochi produces passionate and inspirational design solutions that create expressive and valuable
competitive advantages. Treating each client and brief individually, inochi creates ideas and designs
specifically crafted to each client's unique vision.

IDEA AWARDS 2011
inochi's Surry Hills Apartment has been shortlisted in the category of Residential Interior - Multi Residential in the Australian Interior Design Excellence Awards. Awards link.

DIRECTOR kristie* paul

You know the type. As a teenager, her bedroom busted with morsels of creative expression. At school,
her title pages took the cake. Hell, kristie's finger paintings were probably inspired. It's in her nature.
Formally, kristie clocked up a Bachelor of Interior Architecture at the University of Technology
Sydney – completing her first solo project, a retail store for Westfield in her final year, before
blasting onto the scene, eager to set about making the world a prettier and happier place.

In over ten years working in the UK, Sydney and Hong Kong she has gamely tackled all manner of
design projects, from residential, retail and commercial projects, to exhibitions, event styling, 'design
and builds', branding and creative strategies. From concept to implementation, you name it, she'll
design it. Just ask her happy former employers: Conran Design Group London, Odd London, Siemens
Building Technologies Hong Kong, Landini Associates Sydney and Swalwell and Schwager Architects
Sydney. Also in her wake are satisfied corporate clients including Adidas, Citroen, Albert Heijn, Heiniken,
Boots, The Body Shop, Debenhams, MFI Furniture, Shell, Vodafone, UBS, Naked, Milliken Carpet and
Abbey National.

Today, as the Director of inochi Pty Ltd, kristie, gets a buzz out of all aspects of design - conceptual design
and development, brand consulting, client liaising, feasibility studies and competitor analysis, retail planning,
furniture and fixture design, design drawings and documentation packages, project and design management.
She's got it covered. Her passion is creatively responding to client wishes while gracefully handling the
pressure of running a project. Well, her passion is that... and her pet bunny rabbit ^^theodore charlie paul.

With inochi, kristie has toiled happily for numerous corporate, retail and hospitality design projects, along
with many high end residential projects, for clients like Sony Australia Ltd, Keystone Hospitality (The Fringe Bar, Bungalow 8, Gazebo Wine Bar), King Street Hotel, Galileo Kaleidoscope, The Ortho Practice, Omniactive, Ray White, plus many more. From concept to completion. Who needs sleep?

MESSAGE FROM kristie*

18 december 2008
welcome to the inochi website – thanks for visiting. to all my clients, family and friends – this is what i have
been up to for the last four years! so, thank you for your wonderful support, care and assistance. a special
thanks to one of my primary school mates, Jennie Noonan, for writing the above profile on me – nice words!

27 april 2009
just a quick update to inform inochi was featured in McGrath Real Estate's Weekly Magazine –
see inochi Mcgrath Mag

ciao from the
BUSY WORKING LADY